Balenciaga Sunglasses: Mastering Futurism

When it comes to bold, avant-garde fashion, very few brands compare to Balenciaga. The luxury fashion house has a reputation for pushing the boundaries of traditional design, and its sunglasses collection is no exception. In particular, Balenciaga has mastered the futuristic style of sunglasses in their most recent collections, creating unique and innovative designs that are both fashion-forward and functional. 

There is nothing low-key about Balenciaga frames. Whether you opt for black, chunky, matrix-inspired frames or silver reflective wrap-around sunnies, one thing is for sure - your outfit is bound to make a statement. 

With high-end fashion houses come the designers who advocate for it, and luckily for Balenciaga, many a-listers have gushed over the brand name for years.

A Trip Back In Time With Balenciaga

Founded in 1917 by Spanish designer Cristóbal Balenciaga in San Sebastian, Spain, Balenciaga has certainly progressed from its initial roots. During the 1940s and 50s, the brand was known for its structured, sculptural designs - which emphasised the natural shape of the body. In the 1960s, he began experimenting with more fluid and relaxed design styles that became popularised by icons such as Audrey Hepburn and Jackie Kennedy. When Cristobal Balenciaga passed in 1972, the brand underwent a period of instability and changes in ownership. It wasn't until 1997 when Nicolas Ghesquière was appointed the Creative Director, that Balenciaga experienced a resurgence in popularity.

Ghesquière played a significant role in revitalising the brand as he mixed traditional couture techniques with a modern, edgy aesthetic. Under his direction, Balenciaga became a must-have brand for fashion-forward celebrities and influencers, bringing Balenciaga into the digital age. His forward-thinking, innovation, and influence are still seen in the label's collections today.

In 2015, Demna Gvasalia, the co-founder of Vetements, became the Creative Director of Balenciaga. He is responsible for significantly contributing to the brand's design aesthetic and cultural relevance. Known for his streetwear-inspired designs, which often feature oversized proportions, exaggerated shapes, and unconventional materials, he, too, has been credited for revitalising the brand's image, bringing it back into the spotlight of the fashion world.

Balenciaga Sunglasses Under The Direction Of Demna

Under Demna's direction, Balenciaga has released some highly-sought after sunglass styles, including the 'Swift Oval Sunglasses', 'Mono Rectangle Sunglasses', 'Ski Sunglasses', 'LED Frame Sunglasses', and 'Dynasty Sunglasses'.

By incorporating his signature streetwear-inspired aesthetic into the design of Balenciaga's sunglasses, often featuring unique, statement-making frames, Balenciaga has become one of the most sought-after brands for sunglasses. It is fair to say that Demna's Balenciaga sunglasses designs, which are nothing short of eye-catching and edgy, have contributed to its continued success in the fashion industry.

Kim Kardashian's Influence Contributes To Balenciaga's Growth In The Sunglasses Market

It's old news that reality TV star and entrepreneur Kim Kardashian has a powerful connection to the Spanish fashion house. Maybe too much of a connection. With a dense history, Kim has continuously been spotted in the brand's clothing garments and accessories at wide-scale events as well as during day-to-day life. For the last few years, Kim has been Balenciaga's muse and showcased the brand to her millions of followers across all social media platforms. Balenciaga's signature style is also responsible for reshaping Kim's style, making it more innovative, futuristic, and streetwear orientated - which was not too different from her Yeezy era (which saw her ex-husband style her very similarly).

       
Pairing sleek shades with her outfits allowed her to elevate not only the brand as a whole but their sunglasses collection in particular.

Let's Take a Look At Some Of the Trendy Celebs Who Have Hopped Onto the Futuristic Balenciaga Sunglasses Trend

Alexa Demie wears Balenciaga BB0202S 001 

 

 Christine Quinn wears Balenciaga BB0229S 001 

& these cool Balenciaga sunglasses aren't just for females...

Justin Bieber wears Balenciaga BB0157S 004 

Offset wears Balenciaga BB0228S 001 

#PRETLoves Balenciaga Sunglasses