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Pretavoir Blog

Matsuda Eyewear

mardi 2 avril 2019 09:47:22 Europe/London

CRAFT 250 Steps, 71 hours, and 13 Craftsmen. Each Matsuda design is crafted by hand in the renowned eyewear workshops of Sabai, Japan - requiring up to two years and as many as 250 steps to bring to life. This is eyewear created through 50 years of experimentation and creative exploration: each frame reflecting a unique journey from concept to construction. They never stop seeking new innovative techniques to express our ideas.



Using the finest metals in the world — titanium, stainless steel, sterling silver, and 18k solid gold — their master Japanese craftsmen transform raw materials into intricately detailed works of art, employing techniques few others would attempt: prioritizing quality over mass production.


Matsuda Japanese acetate forms are sculpted exclusively from an organic plastic derived from cotton and cured for over three months prior to construction. This delicate process produces uniquely rich colors with unrivaled strength and flexibility. Each piece is then hand-finished by master polishers who have apprenticed for 10 years to perfect their technique, producing a remarkably soft feel, sculpted for a lifetime of hard use. Matsuda Eyewear.. Never Ordinary...

Matsuda Sunglasses
Matsuda Glasses

Mulberry launches Eyewear Collection

mercredi 27 février 2019 10:41:10 Europe/London

Mulberry Launches Sunglasses Inspired By John Lennon And Kate Moss Visit Mulberry Sunglasses collection. Mulberry Sunglasses Mulberry Glasses Eight Mulberry sunglasses styles inspired by eight British style icons: it’s fair to say that Johnny Coca has drunk the Kool-Aid since joining the house from Céline in 2015. The Spaniard has been waiting to launch lenses for some time – and, accordingly, workers in the company’s West Country factory have been sporting John Lennon and Kate Moss-inspired sunnies around Somerset to ensure the creative director succeeds in his mission to make a pair to suit everyone. “I have been designing sunglasses for the last 15 years so it’s part of my process when designing a season,” Coca tells Vogue ahead of the February 13 launch.

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Paul Smith x Cutler and Gross

mercredi 27 février 2019 09:14:28 Europe/London

Paul Smith x Cutler&Gross.. A match made in London.

"I've always had enormous admiration for Cutler and Gross, before we sadly lost him this year, Tony Gross was a personal friend of mine. The attention to detail and expertise that Tony practiced is still absolutely central to the work the company are doing today. It's been a joy to collaborate with them." - Paul Smith

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Kit Harington is New Face of Jimmy Choo

jeudi 28 août 2014 09:25:00 Europe/London

27 year old British actor and Game of Thrones heartthrob Kit Harington was announce as the face of Jimmy Choo's mens line. JKit Harington embodies a carefree London playboy attitude, making him the perfect fit for their new line of mens luxury goods.

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Interview with Tens Sunglasses

mercredi 27 août 2014 09:08:00 Europe/London

The trials and tribulations of an Instagram Addict are all encompassing. Constantly looking at everything as potential picture perfect content, the nerves that come during the editing process and the anxiety that follows when you forget a hashtag. The Instagram Junkie can be difficult to diagnose but what if you could turn your addiction into your everyday surroundings? Tens sunglasses wanted to take their addiction from their phone screens to their lenses. Pret got chatting to one of the founders Marty Bell on their story, what makes them tick and of course, their favourite filter. #PretInvestigates

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Pret Loves: Blogger Faiiint

vendredi 22 août 2014 12:39:00 Europe/London

If there is one thing we know, is that you can never come between a blogger and her Ray Ban Wayfarers. Meet Stephanie Brown AKA Fashion Blogger Faiiint. A girl after our own heart, she loves the darker things in life and don't think that it is in a glass half empty kind of way. She lives her life as Henry Ford would, having everything in any colour as long as it was black (including her Ray Bans!)

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Pret Loves: How to dress for the office

mercredi 20 août 2014 11:02:00 Europe/London

Dressing for the work place can be at the best of times, a tricky business, and at the worse a figurative minefield. Every office has its own unwritten rules but tend to fall under that famous catch all phrase "smart casual." What even is smart casual anyway? For the most part it means we end up looking like we've rolled straight out of a catalogue and with the exact same frames (standard, wire, rectangle, probably.) Looking professional doesn't mean sacrificing style and it sure doesn't mean you can't have fun with your wardrobe or your eyewear. From a twist on the prim and proper pussybow to wearing shorts to the office (yes, really) Pretavoir gives our guide to giving you're work wardrobe a little va-va-voom. Ever wondered how to dress for the office? Wonder no more.

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Three Ways to Wear Miu Miu Glasses

vendredi 15 août 2014 13:01:00 Europe/London

We are such big fans of Prada's little sister Miu Miu. With highly distinctive shapes and super unusual frames to play with, Miu Miu Glasses define the most fashionable of four eyes. A firm favourite with celebs and the fashion glitterati alike, they are not as intimidating as you think! Here are our three ways to wear Miu Miu Glasses.

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Pret Loves: Sweet Monday Blog

mercredi 13 août 2014 15:28:00 Europe/London

There is nothing we love more than a good surf around the blogosphere. With so many stylish individuals sharing their unique style, increasing our shopping list and lets face it, giving us some serious food envy. Kim Parslow from Sweet Monday is one of those people and we wanted to catch up with her and her new Ray Bans.

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Cheryl Cole and David Beckham Voted Top Eyewear Icons

lundi 4 août 2014 09:32:00 Europe/London

They may be better known for their music and sporting careers but Cheryl Cole and David Beckham have found themselves coming out top in a recent public poll. To celebrate 85 years of sunglasses, eBay asked users who their sunglasses icons are.

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